The honor to open the conference was given to Ivo Komšić, the mayor of Sarajevo, who said that after today’s event the City Hall definitely became branded as well.
He said that it is an honor and pleasure to be present in the City Hall together with a large number of international experts from the fields of marketing, branding and communications, and invited everyone to contribute to the branding of the city of Sarajevo after yesterday’s conference.
The first branding conference was held back in 2011, and it was aimed to raise awareness of local businessmen and brand managers about the importance of marketing and the role of the brand in the strategic development of the company.
Previous Conferences gathered regional and international marketing experts who talked about everything that the future brings, in terms of marketing strategies, new markets, as well as the changes in the surrounding.
(Source: klix.ba)
