“The can is on sale in the whole BiH, as well as in foreign markets. In a tin can fits half a kilo of coffee, and it is intended for storage of coffee from the best-selling large packs of ‘Golden pot’ with optimal maintaining of all its properties which make it special and to which we are used to.
Besides its primary purpose of keeping the coffee, a can of “Golden pot” contains picturesque instructions in English on how to bake and serve Bosnian coffee, a brief description of what is it so special about the Bosnian coffee, as well as how was created the Vispak Guinness giant coffee pot with its original dimensions, i.e. answering the most frequently asked question in almost 12 years of its existence.
“The interest for this limited-edition cans of ‘Golden pot’ is huge. The first quantity of 150,000 pieces was literally so wanted in market chains that we had to order additional quantities of cans in order to meet the desires of our loyal consumers in BiH and around the world. ‘Golden pot’ became a synonym for the BiH heritage, and we are proud of this fact, because the success of ‘Golden pot’ is no longer just our success. ‘Golden pot’ as a brand and only trademark for peace and true Bosnian coffee already had its internationalization. Today we have our fans not only in Bosnia but also in Croatia, Slovenia, the USA, Sweden, etc. In Slovenia, for example, there can hardly be any event with BiH traditional – cultural sign without our ‘Golden pot’. Thanks to everyone who support us, it means a lot in these 44 years of successful existence and work,” said Armin Hodzic, head of sales and marketing for Vispak Ltd. Visoko.
‘Golden pot’ achieved great success in the market in the past few years. The changes began to happen after Vispak became a member of AS GROUP by acquisition. They installed a new coffee roasting facility and mill that has already been put into operation, which have doubled production capacity of “Golden pot”. ‘Golden pot’ is a brand that is exported to 28 countries around the world, a true Bosnian coffee, and after BH, it is baked and used the most in the US, then in Slovenia and Croatia, Sweden, Germany, Austria, etc.
(Source: nap.ba)
