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Reading: A Billboard of Support for the BiH National Team Appears in New York’s Times Square: “Dragons, Welcome”
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Sarajevo Times > Blog > SPORT > A Billboard of Support for the BiH National Team Appears in New York’s Times Square: “Dragons, Welcome”
SPORTWORLD NEWS

A Billboard of Support for the BiH National Team Appears in New York’s Times Square: “Dragons, Welcome”

Published: June 8, 2026
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We are eagerly awaiting the start of this year’s World Cup, especially because Bosnia and Herzegovina will participate. After the chant by Dubioza Kolektiv spread globally and caught on with many people, messages of support for the Dragons continue to appear, including one that recently appeared in New York’s Times Square. Times Square, also known as the “Heart of New York,” is one of the most famous and crowded squares in the world. It is especially notable for its massive LED screens, which display a daily rotation of numerous commercials and video spots.

 

A welcome sign for the national team of Bosnia and Herzegovina was briefly displayed. The Bosnia and Herzegovina national team is arriving in the US to play in its second World Cup in history.

 

“From a small country but with a huge heart, to the greatest football stage in the world. The Dragons are HERE. We welcome you to the moment we’ve  all been eagerly waiting for “ are the messages displayed on the screen.

 

As we learned, this welcome sign was brought by the company Bijela Tehnika Hadžići. They also shared the moment from Manhattan on their social media channels, emphasizing their hopes for great success for the Dragons.

 

“This is our way of showing support for the national team and proving that Bosnia and Herzegovina has people and companies who proudly stand with their Dragons, no matter where they play,” said representatives from Bijela Tehnika Hadžići.

 

The sight has sparked numerous reactions and pride among the citizens of Bosnia and Herzegovina, as well as the diaspora. Many concluded that it makes them happy to see messages of love and support for the homeland spreading across the world.

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