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Reading: Ryanair Promotes Sarajevo in New Campaign: “Discover the Magic of Nature”
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Sarajevo Times > Blog > BH TOURISM > Ryanair Promotes Sarajevo in New Campaign: “Discover the Magic of Nature”
BH TOURISMWORLD NEWS

Ryanair Promotes Sarajevo in New Campaign: “Discover the Magic of Nature”

Published August 2, 2025
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The airline Ryanair has launched a new promotional campaign dedicated to Bosnia and Herzegovina (BiH), in which it invites passengers to discover the natural beauties of Sarajevo and its surroundings.

On the official Instagram profile of this airline, a post appeared with idyllic scenes of nature and the message:

“Discover the magic of Sarajevo’s nature. Where the Bosna River springs, clear waters and ancient trees invite you to slow down. Relax, laugh, enjoy the moment. Fly to Sarajevo with Ryanair and make it happen!”

The post received a large number of positive comments from different parts of Europe and the world, and among the reactions, the excitement about the destination stands out, as well as suggestions for new direct routes.

“Bro is sending us to Bosnia,” “Welcome,” and “Why don‘t you introduce a direct line from Dublin to Sarajevo?” – are just some of the comments from users who expressed interest and excitement, while others asked about flight possibilities from Luxembourg, Norway, and other cities.

This promotional post comes a year after Ryanair began flights from the capital of BiH. The company recently announced that during that period it transported more than 300.000 passengers and introduced a significant number of new routes.

“We will have a total of 11 routes with over 55 weekly flights. This summer schedule marks the first anniversary of Ryanair‘s activities in Sarajevo, including year-over-year growth, which not only strengthens our commitment to BiH but also supports the local economy, jobs, and tourism,“ the company stated.

Among the new summer destinations connected to Sarajevo are Baden-Baden, Girona, Dusseldorf, Stockholm, and Paris, further expanding the flight network and opening doors to new tourists who want to explore BiH.

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