The capital of Bosnia and Herzegovina is becoming the focal point for the region’s tourism industry this fall. Tourism expo Sarajevo 2025, an international tourism fair, will be held from 25 to 27 September at the Skenderija Center.
Under the slogan “Traveling to the Future”, the fair aims to connect key stakeholders in the field of tourism, develop regional cooperation and promote the tourism offer of Bosnia and Herzegovina to an international audience.
More than 200 exhibitors are expected to participate, including tourism organizations, tour operators, airlines, hoteliers, local communities, start-ups and tourism experts. Visitors will have the opportunity to learn about the latest trends in travel, cultural, adventure, health, summer and winter tourism, as well as make business contacts through B2B meetings that will be organized during all three days of the fair.
Tourism expo Sarajevo 2025 places special focus on professional development and knowledge exchange, through the organization of as many as four expert panels, which will be addressed by eminent lecturers, experts from the region and Europe, with many years of experience in various segments of the tourism industry.
The topics of the panels will include: innovation and digitalization in tourism, sustainable and responsible tourism, the impact of major events on tourism, and tourism and health.
In addition to the panels, professional workshops with a practical approach and current topics will be organized, intended for professionals, students, start-ups and everyone who wants to improve their knowledge and skills in the field of tourism marketing, destination branding, the use of digital tools and the development of tourism products.
Tourism expo Sarajevo 2025 is not just a fair – it is also a platform for networking, professional exchange and inspiration. Through a rich program, visitors will be able to participate in presentations, tastings, cultural and entertainment content that will showcase the diversity and richness of the tourism offer of Bosnia and Herzegovina and the region.
“Tourism expo Sarajevo 2025 is not just a fair – it is a living platform for the meeting of ideas, people and projects from tourism and related sectors. Our vision is for Sarajevo to become a place where, in addition to promoting destinations and attractions, the future of tourism is discussed: about innovation, digital transformation, sustainability and the inclusion of communities. We want to give space and voice to smaller communities, authentic local stories and hidden gems of our region, because it is precisely in this diversity that the true beauty of travel lies,” said Azra Dzigal in front of the organizing committee fair.
