“Banja Luka Brewery” last year increased its revenues by 40 percent in comparison the 2011 due to an increase in the sale of beer as a result of important investments in new packaging and assortment of production’’, said Nick Peny, the Director of “Banja Luka Brewery” at an official promotion of postage stamps featuring the 140 years of the company that took place yesterday in Banja Luka.
Peny recalled that the brewery last year changed its entire packaging, and along with a traditional nectar beer, promoted the brands black đorđ, kastel, kaltenbergy, as well as aromatic beers that were a big hit last year.
“The business strategy is to offer a larger number of products and to make them more attractive for consumers, and to expand distribution at the same time, and it looks like this strategy producted results’’, said Peny.
All of the above strategies resulted in a total increase in revenue with 24,1 million KM from 2011 to 33,4 million KM, with a decrease in loss by 75 percent, or from 5 million to 2 million KM.
Penny expressed his expectation that the company this year, after a long period, will be a more profitable business with a sales increase by 15 percent, and assessed that as an ambitious plan in the current economic conditions in the country.
The Director of “”Pošta Srpske” Jasminka Krivokuća, during the promotion of the postage stamps recalled the the first beer in Banja Luka was made according to a recipe by Trappist monks.
