The Tourist Board of Sarajevo Canton (TZ KS) has released the latest data on tourist visits to the capital of Bosnia and Herzegovina.
Tourist traffic in Sarajevo Canton recorded growth at the very beginning of 2026. According to the monthly statistical review of tourist registrations, 50,546 visitors were recorded in January 2026, generating a total of 152,798 overnight stays.
“Compared to January 2025, the number of visitors increased by 3 percent, while the number of overnight stays rose by as much as 26.9 percent. Foreign tourists accounted for 40,018 arrivals and 126,601 overnight stays, while domestic tourists recorded 10,528 arrivals and 26,197 overnight stays,” TZ KS stated.
The highest number of foreign arrivals came from Turkey, Croatia, China, Serbia, Germany, Montenegro, the United States, Austria, Slovenia, and Italy, while the highest number of overnight stays was recorded by tourists from Turkey, Croatia, Montenegro, China, Saudi Arabia, the United States, Germany, Austria, Slovenia, and Serbia.
“These results confirm that Sarajevo Canton enters 2026 with strong tourism momentum and clear growth trends, particularly in the segment of overnight stays, which demonstrates the strengthening position of Sarajevo as an attractive international destination. The significant increase in overnight stays, along with a stable rise in arrivals, confirms that Sarajevo Canton is increasingly positioning itself as a year-round European destination, recognized by tourists from all over the world,” said Haris Fazlagić, President of the Tourist Board of Sarajevo Canton.
