The biggest and most modern Nike Shop in Bosnia and Herzegovina, so equipped and innovative that it stands side by side with Nike stores in the biggest metropolis in the world, was opened in Sarajevo City Center.
Nike promoters, athletes, media, and celebrities attended the opening ceremony on which the newest Nike concept was presented, including unique offer in different categories with accent on female training, but also on jogging, sportswear, and children assortment.
Keeping track with the world trend of city jogging, Nike is to gather jogging community in B&H, and popularize jogging as a form of recreation, and female training as well. The newly opened Nike Shop will be top destination not only for the girls who train regularly, but also for all lovers of the Nike brand.
‘Nike brand, as a leader and innovator, opened the most modern sport shop in Sarajevo, a destination which will offer customers a shopping experience by world standards. The customers will have access to the models which were not available on this market so far. In the upcoming time, we will try to support and motivate customers not only in Sarajevo, but in the entire B&H, to activate and find their sport interest. It is in our plans to organize a number of trainings and group joggings at different locations in cities across B&H’, it was announced from the Sportlife Company, official representatives of the Nike brand.
Together with the famous Nike promoters, special guests at the opening ceremony were professional female training and jogging trainers Lejla Šebić and Erol Mujanović, whose presence gave a possibility to the visitors to receive valuable advices about doing these sports, as well as to get information about the Nike innovations. In addition, the opening ceremony was attended by many celebrities and sportsmen. The surprising performance was staged by Laka and Mirela, who performed some of their most famous songs. Laka is an ideal member of the Nike family, due to his popularity in jogging community, which he obtained by running a half marathon for years now.
Nike is one of the most famous brands of sportswear and equipment. The company is headquartered in Oregon, in the Portland metropolitan area. It was founded in 1964 by Bill Bowerman and Philip Knight. The company takes its name from Nike, the Greek goddess of victory. The ‘Just Do It’ trademark was created in the late 1980, and it has replaced the name of this brand known by the youth and the elders. The production is being expanded not only on footwear for different purposes, but also on clothes that can be worn while playing football, basketball, hockey, tennis, and many other sports. Along with the expansion of the production, different types of foam are being used, to make footwear lighter and more comfortable. This brand launches Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and many other products. Nike ambassadors are world-famous sportsmen and sportswomen-Roger Federer, Rafael Nadal, Kobe Bryant, James LeBron, Kevin Durant, Tiger Woods, Maria Sharapova, Cristiano Ronaldo, Neymar, and many others.