Austrian Spar and Bosnian brand Violeta have signed an agreement to place the Violeta products on the shelves of Spar in early April. By this move, Violeta has became the first brand from this region in the category of non-food, to be placed on the Austrian market.
Violeta is present for many years on the market of the European Union, having a production in Croatia and distribution in Slovenia. They are very proud on the achieved cooperation with Interspar who recognized their quality, and opened the doors for cooperation with the Austrian Spar.
As pointed out by Corluka, it is a great challenge but also an obligation, because the competition is high, consumers are demanding, but he adds that they met all the criteria on the domestic market where they have the largest shares, as well as in the European market.
“For start, we will export 10-15 trucks that will go as a test to feel the beat of Austrian consumers and with that outcome, the further cooperation will be continued. Hopefully, it will give good results. We plan to extensively spread to other countries in the region” is announced from company Violeta.
(Source: akta)
