Companies and brands of Bosna Bank International, BH Telecom, Cinema City, Florahum, Floriol, Gazprom gas station, Gracija, Gusto, Hotel Europe, Imunoglukan, Inside by Ećo, Ljepota i Zdravlje, Moj san, Novalac, Retro, RSG Radio, Sarajevski kiseljak, Tehnoshop and Tuzlanska so, were awarded with a Superbrand of Bosnia and Herzegovina 2013/2014.
The awarding ceremony was held on the fifth choice of Superbrands in Bosnia and Herzegovina. Numerous guests from the world of business, marketing and media, as well as representatives of the Superbrands attended this celebration of branding.
“The best brands in Bosnia and Herzegovina were once again crowned with the global Superbrands award. The Superbrands sign is not only a decoration on the product, but rather a recognition of market brands and companies and a chance to win new customers and retain the loyalty of existing ones. It is primarily the recognition of past performance, but it is also a great responsibility for the future growth and development,” said the director of Superbrands Adriatic, Zoran Sazdovski.
More than 1,000 domestic and international brands, grouped in 27 categories, were on the list of finalists, which was developed in consultation with leading market research agencies such as Mareco Index Bosnia, Ipsos Puls, GfK and Valicon.
The best companies and brands have been selected on the basis of quality, reliability, recognition and emotional charge.
(Source: ekapija)
