Promotion of the book “Brend i Brendiranje” (Brands and Branding) by Emir Hrenovica will be held on Tuesday, 20th August, in Sarajevo.
The book speaks about the origin of the brand, branding, as well as different ways of measuring brand value, and a considerable space is devoted to the domestic brands.
Promoters will be experts in the field of marketing and brand management Hilmi Mujić, Sanja Bijakšić and Arnela Bevanda.
(Source: Fena)
