The results of the research of Global Market Solutions agency on how familiar BH citizens are with domestic producers and which products do they consume most frequently, have shown that two brands of the AS GROUP, Vispak and Klas, are rated as highly recognizable and high quality brands.
“We are very proud of these results and it is another proof that the effort we have put into the development of our brands has paid off. Strong brands are the only guarantee of the development and the best way of preserving existing and creating new jobs. We are pleased that we have justified the trust given by BH consumers”, it was stated from the AS GROUP company.
Respondents were asked to name the specific brands, and Violeta, Vispak, Klas, Milkos, Ovako and many others were most frequently listed as highly recognizable and high quality brands. This research has shown a high level of knowledge of brands from BH consumers-from the textile industry, over confectionery products, to the meat industry.
A total of 50 percent of respondents of all ages have a complete knowledge of BH manufacturers and their brands, 49 percent knows them partially, while one percent of the respondents did not know about BH manufacturers and their brands.
(Source: ekapija.ba)
