The company Violeta from Grude is recording better results from year to year, and last year they made a record income of 222.5 million BAM, as reported by BiznisInfo.
That represents an increase of 23.5 million BAM, or around 12 % when compared to the previous year.
Moreover, this company was one of the most profitable ones in our country last year, with a net profit of 27 million BAM, in comparison to 19 million BAM from 2015.
Violeta is a regional leader in sales of household paper, and its dishwashing detergent has become one of the leaders on the market as well.
According to the analysis of Euromonitor, Violeta held 49 % of the market of diapers for children and adults in BiH last year and it was significantly ahead of famous global company Procter & Gamble, which held 38 % of the market with its brand Pampers. This way, the company from Grude showed that they can handle even with huge global giants.
There is no doubt that this year will be even more successful for this company. Not only that its products are increasingly taking over the market, but they also agreed on the cooperation with retail giant Spar from Austria.
Spar and Violeta signed an agreement in March thanks to which products of Violeta will be placed on shelves of Spar. With this, Violeta became the first brand from this region in the non-food category on the market of Austria.
(Source: biznisinfo.ba)
