As of yesterday, Vispak’s brand Zlatna Džezva has its stickers on the global mobile network Viber. Implementation of this project lasted for three months, and the project was implemented in cooperation with the agency UpTrend from Sarajevo and Viber.
“The idea to give the ‘real Bosnian coffee’ its stickers was born in the marketing team of Vispak. The domestic agency UpTrend Marketing Solutions helped us get in touch with Viber, with the animated drawings, and with the implementation of other demanding conditions imposed by this mobile network. Our aim was to make our loyal consumers of Zlatna Džezva happy before the New Year holidays. Judging by the first reactions, which are truly great, we succeeded. As of today, fans of Zlatna Džezva can invite their friends to socialize, talk, and drink Bosnian coffee, which is a ritual in BiH, in a very interesting way. We offered a whole new way of having fun on Viber and we brought the Bosnian coffee closer to the younger population. In the first couple hours, we already had several thousand downloaded stickers. We are happy because we are the first brand in the coffee category on the BiH market to cooperate with Viber” said Armin Hodžić, Head of Marketing and Sales in the company Vispak JSC Visoko.
Stickers are currently available for the BiH market and can be downloaded for free and installed on Viber mobile app.
Link for download: www.viber.com/stickers/zlatnadzezva_ba.
(Source: fokus.ba)
