The American news outlet Quartz has ranked Sarajevo first on its list of the best destinations to visit in the Balkans in 2026, highlighting the rich history, blend of diverse cultures, culinary offerings, and unique atmosphere of the capital of Bosnia and Herzegovina.
In its piece, Quartz describes the Balkans as one of Europe’s most underrated regions, emphasizing that it offers far more than what tourists typically expect.
A compelling reason
From the Adriatic coast and mountainous landscapes to historic cities and a diverse culinary scene, every destination possesses its own distinct character.
The authors advise travelers not to attempt to cover the entire Balkans in a single trip; instead, they suggest choosing two to four countries, allowing ample time to truly experience the local culture and way of life.
According to Quartz, Sarajevo alone is reason enough to visit the Balkans.
Baščaršija stands out in particular, where the tradition of drinking Bosnian coffee intertwines with Ottoman-era architecture. Nearby, one can find Austro-Hungarian facades, mosque courtyards, synagogues, and the remnants of Olympic venues.
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The city’s more recent history also adds a unique dimension. Traces of the siege from the 1990s remain visible on some buildings today, lending Sarajevo an additional layer of historical depth.
A tourist attraction
The authors note that Sarajevo is not a city to be explored by rushing from one tourist attraction to the next; rather, it is a place where one should slow down and savor the atmosphere. As the next destination, they recommend Mostar, about two hours’ drive away. Although the Old Bridge attracts the largest number of visitors, it is advised to visit it early in the morning, after which it is worth exploring the quieter city streets and getting to know the more authentic side of the city.
What other destinations are among the best in the Balkans?
Second on the list is Kotor in Montenegro, known for its medieval old town, city walls and view of the Bay of Kotor.
The third place went to Istria in Croatia, while the fourth place was taken by Lake Ohrid in North Macedonia, recognizable for its natural beauty and cultural heritage under the protection of UNESCO.
Fifth place was taken by the Albanian Riviera, which Quartz recommends for its turquoise sea, picturesque coastal towns and prices that are often more favorable than more famous Mediterranean destinations.
Different destinations
In sixth place is Mavrovo National Park in North Macedonia, especially attractive to lovers of hiking, nature and traditional customs.
Seventh place went to Pristina in Kosovo, which the authors describe as one of the most underrated capital cities in Europe. Among its advantages are the youthful atmosphere, the developed culture of drinking coffee and opportunities for trips to nature.
In eighth place was the Croatian island of Brač, and the Zlatni rat beach, whose distinctive shape changes under the influence of wind and sea currents, is particularly prominent.
Quartz’s list encompasses a variety of destinations – from historic cities to mountainous regions and the Adriatic coast – with Sarajevo highlighted as a top choice for travelers looking to explore the cultural diversity and history of the Balkans.
