Development and strengthening of awareness of Bosnians and Herzegovinians on the significance of purchase of domestic products, better and more quality connection of domestic traders with domestic producers and more abundant primary agriculture production are prerequisites for the further development of FMCG, Retail and Agribusiness industry of B&H.
This is the conclusion of a panel-session organized at the FMCG, RETAIL & AGRIBUSINESS Premium Brunch in Sarajevo, the organizers stated.
Participants were Rusmir Hrvić, President of the Administration of AS GROUP, Ljuljana Kunosić, Director Executive of Bingo, Nicholas Penny, Director General of Banja Luka Brewery, Nijaz Skenderagić, Director General of ATACO, and Ševal Suljkanović, the Assistant President of Administration of BIMAL for economic issues.
Recipe for success on the market of food products is the construction of strong domestic quality brands, as well as investments in innovations, marketing, and human resources, said Rusmir Hrvić.
“With the acquisition of the Klas Group, besides of Klas JSC also made of Sprind JSC Sarajevo and Mill and bakery Ljubače, together with brands Vispak, AS, Master, Kent and Oaza, conditions have been made inside the AS GROUP for the launching of development of the entire B&H food industry,” Hrvić said.
As a successful example of domestic production in the field of organized growing and purchase of raspberries, for which Klas JSC Sarajevo is responsible, Hrvić highlighted that such concept can be applied to other agricultural branches as well, primarily on growing grains and fruits.
“An opportunity for B&H lies in vast arable land. I am an optimist and I believe that agriculture producers, industrial producers, traders and end users all together can lead to a change in the ratio of produced and imported food. Why would not B&H produce 80 percent of food, and import the remaining 20 percent?” said Hrvić.
(Source: fokus.ba)
