In the framework of preparations for the fourth Branding conference which will be organized on 13 June in Sarajevo, expert team for the organization implemented the regional research of the interest spheres of marketing experts in order to enhance the program content.
The research was done in Bosnia Herzegovina, Slovenia, Croatia, Serbia, Macedonia and Montenegro, on the sample of 1 591 examinees, with experts in the spheres of market communications, marketing, branding, sales, as well as representatives of specialized media.
During the selection of lecturers for the next year, there was 46% lecturers from region, 28% of them was of international character and 26% from Bosnia Herzegovina.
In the analysis part, 72 % of the examinees consider that the psychology of consumers is an attractive subject, 66% are interested in the management of brand communication, and 57% wants to speak about the usage of the social networks.
More than half of the examinees considers the development of brand identity and creation of brand strategy as very interesting topics.
The branding conference will, in order to respect the wishes of marketing experts from the whole region, offer and initiate up to date topics and questions. Moreover, they will direct the participants to create strategic plans and will enable them to have success on the changeable, unpredictable local, regional and international market.
(Source: Fena)
