Representatives of tourist agencies from BiH: Zepter Passport, Green Visions and Una Bihać, specializing in adventure programs, cultural and educational tourism will be in London from 14-18 April, where they will present their tourist offers to interested British tour-operators and the wider public.
The visit and presentation of BiH tourist agencies, as well as business contacts and individual business meetings with the relevant British partners and media is organized and supported by USAID-Sida FIRMA project.
The official presentation of BiH tourism will take place on 16 April in the Embassy of BiH to London. Also, in organization with the BiH Embassy in London there will be an investment-trade conference on 18 April intended for potential British investors in BiH interested in more economic sectors, including tourism.
The goal of the visit is to create interest in the British tourist market for those types of tourist products that BiH at the moment is ready to offer, such as the preparation of new programs in accordance with the interest of British tour operators.
Although BiH boasts many interesting locations and accessible tourist offerings, the number of British tourists that come to our country is negligible, so it is necessary to invest much effort and energy in promoting BiH tourist potential for something to change.
After Germany, Great Britain is the largest emitting tourist market in Europe, and at this moment BiH uses only 0,1 percent of that potential.
