After the B&H food industry Vispak successfully placed the first quantity of espresso coffee on the market of Egypt, Cairo, in May this year, this brand has already been offered in 60 cafes.
The plan is to double the number of cafés and restaurants which offer Vispak’s espresso until March 2016. From now on in Cairo, guests will be offered with Bosnian “lokum” by the brand ‘Klas’ as a special treat with a cup of espresso by Vispak.
“We are very pleased by the rapid entry on the market of Egypt. Our partners in Egypt believed in our brand since the beginning and Vispak espresso is drunk in the famous Egyptian resort Sharm el Sheikh. They have prepared special promotion and sales channels for Egyptian occasions, so from this point, the three month goal of Vispak espresso being available in 120 Cairo facilities is very realistic. There is also the possibility of extending the range of products for export with cappuccino and hot chocolate,” said Muhamed Muzaferija, the Export Manager of Vispak Ltd. Visoko.
Vispak espresso was produced for the first time back in 1974. Espresso is prepared from the finest varieties of raw coffee and it is intended for lovers of good Italian espresso.
Unique packaging of 1.5 kg appeared in 1987, and it remained on the market up till today. To optimize the placement services and follow-up this specific part of the market, a HORECA segment was established, and it fully monitors the customers of this coffee, and its motto is fast and efficient service and delivery, as well as fast and reliable service, as announced by the Press Centre of AS Group.
(Source: Informativa.ba)
