Regional experts from the field of marketing communications, branding and media on 2o June will arrive in Sarajevo on Branding Conference to exchange their knowledge and experience in the regional advertising market.
The program of branding conference 04 is dedicated to to the impact of globalization and regionalization, trends and market changes caused by the development of digital media, linking creativity and innovation and the successful experience of new marketing strategy.
“Branding conference this year aims to highlight the importance of branding in the process of operation and image creation to consumers and the public. Practical examples and the results of marking strategies at the international, regional and local markets, among others, will present the prestigious companies such as Nestle, Atlantic grupa, Bimal, Henkel, MC’Donalds, Kraš, Heineken group”, announced Vesna Beganović, Partner & New Business of Marketing Agency Via Media.
Branding conference even this year has continued its successful cooperation with Sarajevo Faculty of Economics through the project “Student Brand Story” and the campaign “Ten reasons why I am a fan of your brand!”. As in previous years, socializing is a part of this conference, but this time in a slight different way.