At the unique exclusive event held in the Hotel Europe, Coca-Cola presented the new world campaign Taste the feeling which is a part of a new global strategy One brand. For the first time, the new Coca-Cola world marketing strategy One brand unites the trademarks Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life into one umbrella campaign titled Taste the feeling. Drinking Coca-Cola, any Coca-Cola, makes the moment special, and numerous guests assured themselves of this.
The Vienna Caffee served as a perfect stage for celebration. Since the very arrival to this special event, all invitees had an opportunity to experience Coca-Cola through the explosion of all five senses. The event in Sarajevo was opened with sensual dance performance by Emir Fejzić and Amila Terzimeić, academic actors, who revealed to the guests a part of the visual which celebrates the idea that the simple satisfaction of drinking Coca-Cola, any Coca-Cola, makes a moment special.
Hosts of the event were the Director of franchise of Coca-Cola HBC B-H Sarajevo Adnan Topić and the Director General of Coca-Cola HBC for Croatia, Bosnia and Herzegovina and Slovenia Maria Anargyoru-Nikolić, who also announced the first TV spot Anthem. On this occasion, Anargyoru-Nikolić highlighted: „This year is very significant for us. In 2016 we are marking an important jubilee – 40 years since we have started producing this most famous drink in Bosnia and Herzegovina and enriching the lives of consumers and the society. Thus, we want to remind the entire world, and Bosnia and Herzegovina too, of the icon of pop culture, the designer muse and film star, the best drink in the world – Coca-Cola! The new Coca-Cola campaign Taste the feeling celebrates one cult trademark and one fantastic product. The year ahead of us will bring us numerous surprises and exciting experiences, putting unique flavour and refreshing and simple moment to the forefront“.