Born in Denmark, Eldin Zubović returned to Mostar with his family a little over a year ago, bringing with him more than nine years of experience in the SaaS and technology sectors. He holds a Master’s degree in Economics and has worked with international companies including Nets, Verifone, Kahoot, and Napster Corp. Alongside his professional career, he has also pursued entrepreneurial ventures, including co-owning True Followers. Today, he is applying his experience to Covrii, a digital insurance comparison platform he launched in Mostar together with two local partners.
The idea emerged from a personal experience. After returning to Bosnia and Herzegovina and purchasing a car, Zubović found himself navigating a time-consuming process of contacting different insurance companies, requesting quotes, and comparing offers without a single platform that brought the available options together.
What began as a simple observation developed into a business venture with a broader ambition: to make insurance more accessible, transparent, and convenient for consumers in Bosnia and Herzegovina.
During its testing phase, Covrii attracted more than 15,000 visitors, while the team established partnerships with insurance providers and other commercial partners. The platform initially focused on motor liability insurance and has expanded into property insurance, with ambitions to broaden its range of products and help consumers better understand the policies they purchase.
In an interview with Sarajevo Times, Zubovićdiscusses the challenges of digitalising the insurance market, building consumer trust, the lessons he brought back from Denmark, and his vision for developing a sustainable technology business in Mostar with the potential to expand beyond Bosnia and Herzegovina.
Making Insurance Simpler and More Transparent
For Zubović, one of the biggest problems with the way insurance is sold in Bosnia and Herzegovina is the complexity of the purchasing process. Consumers often have to contact different insurance companies, visit offices, or rely on individual agents to understand their options. This makes it difficult to compare offers and make informed decisions, while creating unnecessary administrative work for both customers and providers.
At Covrii, the aim is to change that by bringing insurance offers together on one digital platform. The goal is to make the process simpler, more transparent, and accessible to everyone, allowing people to compare their options, choose insurance that suits their needs, and complete the process online without unnecessary paperwork or visits.
The platform initially focused on motor liability insurance, which is mandatory for vehicle owners, before expanding into insurance for residential and commercial properties. Its long-term ambition is to make digital insurance comparison the natural first step whenever someone needs insurance in Bosnia and Herzegovina.
However, comparing prices alone is not enough. Understanding what a policy actually covers, including exclusions, deductibles, and other conditions, can ultimately determine whether an insurance product offers the right protection.
“Our philosophy is simple: consumers deserve the opportunity to compare before they decide. The cheapest policy is not always the most suitable, because the right choice depends on an individual’s needs, the coverage provided, and the terms and conditions of the policy,” Zubovićexplains.
Covrii brings offers from different insurance companies together in one place, giving users a clearer overview of their options instead of requiring them to collect information individually from multiple providers.
The next step, he believes, is to move beyond price comparison and make insurance products easier to understand. The company is continuously working to improve how information is presented so that users can better understand the differences between offers and make more informed decisions.
Independence is also essential to the platform’s approach. Covrii connects customers with insurance providers, but the final decision remains with the customer. The objective is not simply to help people find a lower price, but to help them find the right insurance for their needs while saving time and making the entire experience easier.
Building trust is equally important, particularly in a sector involving financial decisions and long-term protection. For consumers who remain sceptical about purchasing insurance through a digital platform, Zubović believes that transparency, reliability, and a positive customer experience are essential.
“Scepticism is understandable, particularly when it comes to insurance and financial decisions. Trust cannot simply be demanded; it has to be earned through transparency, reliability, and a good customer experience,” he says.
That is why Covrii works with established insurance companies and aims to make the process clear from the beginning. Users should understand which providers they are dealing with, what options are available, and how they can select a policy that suits their needs.
Digitalisation, he emphasises, does not mean removing insurance companies or the people behind the process. Instead, it means making access to their products easier and more convenient.
The company is developing the platform gradually, listening to customers and partners and making improvements based on real feedback. Its long-term vision is for people to find it just as natural to compare insurance online as they do when comparing flights, hotels, or other services.
Building a Digital Business in Bosnia and Herzegovina
Developing Covrii has required more than building the technology itself. A successful digital marketplace also depends on strong partnerships, customer trust, and a sustainable business model adapted to the local market.
“In Bosnia and Herzegovina, insurance is an established industry with its own processes and ways of working. Building a digital platform means not only developing the technology but also working closely with insurance companies and helping consumers become comfortable with a new way of accessing insurance,” Zubovićexplains.
The team has already taken important steps by establishing partnerships with insurance providers and commercial partners. Its next challenge is to scale the process, automate more of the customer journey, and turn growing interest into consistent commercial results.
For Zubović, the key is to build a business that creates value for everyone involved: customers save time and gain transparency, insurance companies gain access to customers through a digital channel, and Covrii develops a sustainable platform that can grow over time.
The response during the testing period provided an encouraging indication of market interest. Over more than ten months of testing, the platform and the offers available through Covrii were viewed by more than 15,000 people.
“For us, this was a very significant signal. We wanted to test the concept first and see how people would react. The fact that over 15,000 people visited the platform during the test period showed us that there is both interest in and a need for this kind of digital experience,” he says.
Over the next two to three years, the company’s priority is to establish Covrii as the leading digital insurance marketplace in Bosnia and Herzegovina. This will involve expanding its network of insurance providers and commercial partners, improving automation, increasing the number of customers who complete their insurance purchases through the platform, and establishing a sustainable revenue model.
Covrii also intends to expand into additional insurance categories, giving consumers and businesses access to more products through a single digital destination. In the longer term, the company sees opportunities to explore related financial services where digital comparison can create similar value for consumers.
Although Bosnia and Herzegovina remains its primary market, Zubović believes the challenges Covrii is addressing are not unique to the country. Across the region, consumers face similar difficulties when comparing insurance products and accessing financial services. Establishing a successful and scalable business model locally could therefore create opportunities to expand into neighbouring markets.
For now, however, the focus remains on building the right foundations, strengthening partnerships, and demonstrating that digital insurance comparison delivers measurable value before pursuing international expansion.
Lessons from Denmark, Opportunities in Mostar
Zubović’s experience living and working in Denmark has significantly influenced his perspective on digital services and the opportunities available in Bosnia and Herzegovina.
“I lived and worked in Denmark, where a digital user experience has long been a part of daily life. When I returned to Mostar, I didn’t want to just talk about how things could be better; I wanted to try and create a solution, together with two partners,” he says.
Returning to Bosnia and Herzegovina gave him a fresh perspective on everyday processes and the opportunities that remain to make them simpler. Having experienced a highly digitalised environment, he began to recognise how much time people spend on procedures that could be organised more efficiently.
“People in Bosnia and Herzegovina deserve better, higher-quality digital tools. Digitalisation is not an end in itself – the goal is to solve a specific problem, save people time and money, and improve their standard of living,” Zubović explains.
While the rest of the world discusses artificial intelligence and technologies transforming entire industries, he believes Bosnia and Herzegovina also has the knowledge and potential to develop digital products that address real-world problems.
His decision to return to Mostar also offers a different perspective at a time when many young professionals consider leaving the country to pursue opportunities abroad. For Zubović, creating more examples of successful local businesses could help change that perception.
He believes Bosnia and Herzegovina has talented people, knowledge, and the ability to develop products that can compete beyond the domestic market. What matters is creating an environment in which people are encouraged to turn their ideas into real businesses.
Building a company is not easy anywhere. It requires persistence, the right partnerships, an understanding of the market, and the ability to adapt when things do not go according to plan. Nevertheless, he believes the country should increasingly be recognised not only for its challenges but also as a place where practical solutions and innovative businesses can emerge.
Covrii is one example of that approach. Rather than simply discussing what could be improved, Zubović and his partners are attempting to solve a specific problem and build a business around it.
“I sincerely hope that Covrii is the beginning. I would like our example to show other young people that serious digital products and companies that solve real problems can be built in Bosnia and Herzegovina. We have smart people, we have knowledge, and we also have problems that need to be solved, and not just remain a story. Why not build products that people will use right here? I think we really deserve it,” he says.
Beyond Convenience: Building a More Informed Insurance Market
Covrii’s ambitions extend beyond simplifying the purchase of insurance. Zubović also wants the platform to contribute to a better understanding of insurance among consumers, particularly younger generations.
“We want to help people not only to find insurance more easily, but also to understand it better. We especially want to bring the topic of insurance closer to younger generations, such as Generation Z and millennials, for whom digital products are a natural part of everyday life,” he explains.
Insurance can sometimes feel complicated or distant, particularly for people purchasing a policy for the first time. When consumers do not fully understand the available options, they may focus primarily on price rather than considering the protection a policy actually provides.
A digital platform can help make information more accessible and encourage people to take a more active role in their decisions. By presenting options in one place and making comparisons easier, Covrii hopes to help consumers ask the right questions and better understand the products they purchase.
The company therefore sees its role as broader than simply facilitating insurance transactions. Its ambition is to contribute to a market in which people have better access to information and feel more confident making decisions about their financial protection.
For Zubović, success ultimately means building a platform that people genuinely use because it makes their lives easier. Becoming the leading digital insurance marketplace in Bosnia and Herzegovina and eventually expanding into neighbouring markets remain important ambitions, but they depend on first delivering real value to customers.
It is particularly meaningful to him that the story began in Mostar, following his return with his family to the city where he wanted to build his next business venture.
“I returned to Mostar with my family and I wanted to create something here that has the potential to be useful to people. Covrii is just the beginning, but we believe we can create a serious digital platform that will change the way people access insurance in Bosnia and Herzegovina,” he says.
His broader hope is that more entrepreneurs will take a similar step and choose to develop their ideas locally, demonstrating that businesses capable of addressing everyday problems can grow into something much bigger.
“If we can make a product that saves people time, money and makes their lives simpler, then I think it’s worth a try. I hope that even more people will take that step and decide to build their ideas here,” Zubović concludes.
For him, returning to Mostar was not simply a homecoming. It was a decision to build something new with his partners, contribute to the local business environment, and demonstrate that meaningful digital solutions can be developed in Bosnia and Herzegovina.
