After several years, Amsterdam was removed from the top of the list of the most attractive European cities.
Namely, Deloitte’s research showed that London is the most attractive European city for investing in hotels.
Lisbon took second place, followed by Amsterdam, which has been in first place since 2017, has now fallen to third place.
Almost three-quarters of respondents (73 percent) said they were optimistic about the long-term future of the United Kingdom (UK) hotel market, which is an increase of 66 percent compared to previous years.
“It’s reassuring to see London climbing back up the rankings, and perhaps it is not surprising to see new hotel openings given that the UK capital is also a hub for tourism,” said Deloitte head of hospitality Andreas Scriven.
“In order for London to remain attractive to hotel investors, the industry will need to address concerns about the potential for price incentives in light of inflationary pressures,” he added, Klix.ba reports.
