Although our country is the richest in water in the region and is among the leading countries in the world in terms of quantities and purity of water, on the shelves of our stores and in Bosnia and Herzegovina (BiH) cafes there is even more imported water.
Stronger marketing
Economic analyst Igor Gavran says it is easy to explain the increase in imports, but it is harder to explain the behavior of BiH residents.
”Why, unfortunately, there is such an increase in imports, and not so much an increase in domestic water consumption, this can be partly explained by the fact that foreign competitors have far stronger marketing, are more available in cafes, advertising, but, in essence, the largest part of it is up to the citizens themselves,” Gavran states.
Cheaper product
”And again, citizens choose to buy imported water, for me, it is more of a psychiatric than an economic issue,” Gavran emphasizes.
Facilitating the business of domestic water producers, he says, will help them to be able to offer a cheaper product, but also invest money in marketing to be more competitive in the market.
E.Dz.
