The second Sarajevo Marketing Summit begins on October 22nd 2015, and it will gather the best experts from the fields of marketing, communications, and investigative agencies, the organizers announced.
The organizers stated that they have prepared a program which will leave the participants breathless, and 15 guest speakers, 30 special guests, and more than 350 participants will contribute to the summit.
The new marketing is based on the principle of a proactive approach to the final consumer. It is not only about the new channels of communication conditioned by the development of technology that has become an integral part of everyday life for all of us. Through a differentiated approach to communication, a whole new market space is opened. One of the prerequisites for success is the understanding of the customers’ DNA, and the result is a communication through which we sell our marketing, the organizers said.
(Source: klix.ba/ photo dnevnilist)
