The Bosnian football player, Asmir Begović, officially became cover face of domestic brand Nova Vita, a vitamin drink that is produced by PAK Center company from Sarajevo. Start of cooperation, which will be lasting for eighteen months, was made official through the beginning of the campaign “Take the rhythm”, and the main goal of this cooperation is the promotion of domestic production and BH economy.
“It’s very important to me that this is a completely domestic, BH brand, and I am glad that they recognized me as their partner for promotion of their quality products. I’m sure that we can expect a very productive cooperation to mutual satisfaction, “said Begović, adding that the decision factor for him was the fact that Nova Vita is actively supporting youth sports projects for years.
While giving thanks to Asmir Begović on trust, CEO of PAK Center which is the manufacturer of Nova Vita vitamin drink, Nijaz Đip, pointed out how Nova Vita will get closer to its end users through this campaign. “As a local brand whose mail focus is the whole family and a healthy, sporty lifestyle, we wanted to establish cooperation with the athlete who takes care of same values. Asmir, in his sports career and also human gestures outside of sports fields, showed that he is the right person for our cooperation which I am looking forward to, “said Nijaz Đip.
Refreshing instant vitamin drink – Nova Vita, has been on the B&H market for nine years. The tradition in the production and marketing of high-quality products, production facilities, qualified staff, stable relations with customers and suppliers, as well as excellent knowledge of the cultural context in which the company operates, is the strength behind the brand Nova Vita, enabling it to successfully respond to any potential market challenges. For the quality of its products the company was awarded with FSSC 22000 certificate.
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