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Sarajevo Times > Blog > SPORT > Euphoria in Sarajevo: “The Dragons” at the World Cup Spark a True Panini Sticker Frenzy
SPORT

Euphoria in Sarajevo: “The Dragons” at the World Cup Spark a True Panini Sticker Frenzy

Published: May 22, 2026
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Euphoria over the qualification of the Bosnia and Herzegovina national team for the 2026 World Cup has spilled over outside the stadium, a true collecting “frenzy” has taken over Bosnia and Herzegovina, and Panini stickers have become a main obsession for fans of all generations.

 

On Sunday, a massive Panini sticker exchange was held in front of the Aria Center in Sarajevo, gathering hundreds of collectors, from children just starting their albums to adults who admit this hobby has never left them.

 

Duplicates were swapped, rare stickers were sought after, and missing numbers were written down, while the atmosphere felt more like a fan rally than a regular exchange.

Interest is huge, and lines in front of retail outlets, combined with a shortage of albums and stickers in recent days, have only added to both the frustration and excitement of collectors across the country. For many, this is part of a wider football story that has once again awakened national team euphoria.

 

Bosnia and Herzegovina will play in Group B at the World Cup alongside Canada, Switzerland, and Qatar. Many view this as a favorable draw, to the extent that the “Dragons” could advance to the knockout stage, with a secret hope that they might even become one of the sensations at the tournament of the world’s best nations.

 

The Dragons will play against tournament co-hosts Canada in Toronto on June 12, and just six days later, they will face Switzerland in Los Angeles. In their final group stage match, Sergej Barbarez’s men will play against Qatar in Seattle on June 24.

 

Following Brazil 2014, this will be a second appearance for Bosnia and Herzegovina at the World Cup. The coaching staff and players are not letting the euphoria get to them, announcing that they will approach their preparations with a cool head and maximum effort to represent Bosnia and Herzegovina in the best possible light.

 

Qualification for the 2026 World Cup has shown that the Bosnia and Herzegovina national team, despite all challenges, can achieve great results when there is unity, a clear vision, and leaders both on the pitch and on the bench. The team is led by Edin Džeko and Sergej Barbarez, as well as a new generation just arriving on the elite football stage.

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