The third branding conference, which will be held on Friday in Sarajevo, will gather some of the most important names from the world of marketing and communication.
Renowned local, regional and world experts from marketing, through interesting workshops, presentations, case studies and panel discussions, will speak on the current problems of branding in BiH and in the entire region.
At the conference they will speak about brands in crisis, of new media professions and trends in digital advertising, as well as how international brands lead local stories, how to communicate effectively, and how tourism can be the best selling product of one country.
At the third branding conference, the project LiveStreaming will be realized for the first time, through which the contents of the conference will be made available to students from the Sarajevo Economics Faculty.
The branding conference has two goals: the first is to encourage the development of the local market and to help local brands become competitive in the regional market, and the second goal is for the conference to become one of the most important marketing events in the region and for Sarajevo to become a central gathering place for the biggest marketing experts, announced the Agency ViaMedia.
