Travnik has, in recent years, been going through a visible transformation of its urban center, and investment in tourism is becoming one of the key development items for this town. The changes are reflected not only in the arrangement of space, but also in the strengthening of the tourist offer and in creating an environment that connects tradition and contemporary needs.
Data from the Tourist Information Center show that from May to September 2025, Travnik was visited by more guests than before; tourists came from 41 countries, while a year earlier they came from 35 countries.
At the same time, total arrivals in the first three quarters increased by around 15 percent, and the number of overnight stays by 20 percent compared to 2024.
This growth is not accidental, but the result of the joint action of local actors, hospitality providers, guides, cultural institutions, and small businesses, along with a clear strategy of the municipal administration for reconstructions and arrangements of the town to be aligned with the preservation of historical heritage.
This very approach was also recognized by the European Union (EU), which supported infrastructural and tourist initiatives in Travnik through several projects.
“One of the most striking undertakings is the reconstruction of the pedestrian zone in the town center, including the construction of the first floral clock in Bosnia and Herzegovina (BiH). The project was financed with the support of the EU and implemented in cooperation with the Center for Civil Society Promotion. The new face of the pedestrian zone brought a functional, aesthetically arranged space that quickly established itself as the town’s central gathering place,” the Municipality of Travnik stated.
They add that in parallel with this, a major project for the reconstruction and arrangement of Travnik’s korzo, part of Bosanska Street, was also completed. The town received a modernly arranged section about 500 meters long, with new communal infrastructure, urban furniture, and a space intended for citizens and tourists.
The Korzo has already become the new central gathering place and one of the most recognizable parts of contemporary Travnik.
A special place in the tourist development is held by the fortress Old Town Travnik, a symbol of the identity and continuity of this area. The first significant support for the revitalization of the fortress came from the Delegation of the European Commission to BiH, which financed the repair, equipping of the Tower and the Gunpowder Magazine, and the setting up of permanent exhibitions. This opened the way for later projects that led to the complete revitalization of the fortress as one of the key tourist points.
“The Homeland Museum Travnik already in 1999 launched the campaign ‘I Want to Save the Old Town’, and after that, in 2005, the architectural complex was declared a national monument, a series of restoration and protection projects followed with the support of all levels of government, foundations, and cultural heritage agencies. The restoration of the fortress not only preserved valuable historical heritage, but additionally strengthened Travnik’s position as one of the most attractive tourist destinations in central BiH,” they stated from the Homeland Museum Travnik.
Travnik today records a stable growth of tourism, the development of small tourist businesses, and the modernization of public spaces, with digital transformation and sustainability occupying an increasingly important place.
Investments in tourism here are not just numbers; our interlocutors emphasize and add that they are becoming a mechanism for strengthening the local economy, improving the quality of life, and creating a contemporary, open town that, at the same time, preserves its history, Klix.ba writes.
