First of all, aim of the research was to determine the brand awareness in Bosnia and Herzegovina. It is clear from results that 85% of respondents knew about the product and stated that it is about the traditional BH coffee.
“Zlatna Dzezva“, the real Bosnian coffee, justified the confidence of its lovers. We succeeded for a short time to increase our brand awareness and it is a a proof that we are on a good way. We proved our competence in the area of Bosnian coffee, and all efforts we invested in segments of strategic communication, advertising and placement have directly affected the sale. Ten years of promoting Bosnian coffee in the biggest coffee pot in the world, as well as other campaigns are just some of investments that were invested in the brand”- as emphasized from “Vispak“.
The production and realization of “Zlatna Dzezva“ was increased by more than 100%, and except at the domestic market, the brand is successful at the foreign market as well. After BiH, Bosnian coffee is being drank in the USA, then in Croatia, where at the same time, the greatest success was achieved, and where “Zlatna Dzezva“ is being sold at more than 1.000 retail outlets. Also “Zlatna Dzezva“ is offered by many global and national retail networks, such as the largest market chain in the world American “Wal Mart“, German “Real“, Austrian “Billa“ and “Merkur“, Swiss “Otto’s“, but also can be found in the offer of the largest on-line seller amazon.com.
(Source: faktor.ba)
